Three Ways To Grow Your Practice (or How to Make More Money)

A confession: I have a reading disorder.
A serious vice that requires between 2 and 5 books each week to be satiated. I am a bookstore owner's fantasy and my library's least profit-producing cardholder.

On that note - while in my favorite bookstore, perusing the business section, I began to count the number of books that attempt to tell you how to grow your business. I lost count, then lost interest. Now I have spent hundreds of dollars and euros to own a good number of these kinds of books, and have read even more of them. If they're good, they eventually get around telling you that the following 3 activities are key to growing any business.

Marketing Arbitration, Marketing Mediation, Marketing ADR, ADRNatalie Armstrong-MotinApril 30, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practice, #mediateComment

You’re Marketing Check Up

Time for your annual marketing check up. Use the short survey of Robert Middleton's
below to assess your practice development health. Give yourself from 1 to 5 points
on each statement. A perfect score is 125 points.

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinApril 29, 2020marketing arbitration, marketing ADR, marketing mediation, marketing mediation practice, #mediateComment

Are You Ready?

Unless you’re already exceptionally well positioned, getting business coming to you will take time. How long it will take depends on how ready you are. You might find that you’re ready immediately. Conversely you might find that you have several weeks or months to get yourself and your practice in a position to begin attracting clients. If you rush into trying to get business without positioning yourself solidly, you’ll just have to go back later and redevelop your practice into a better position.

Marketing Mediation, Marketing Arbitration, Marketing ADRNatalie Armstrong-MotinApril 29, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practice, #mediate, #arbitrateComment

Don’t Get Lost

Getting lost or overwhelmed by all the choices in social media platforms is easy to do. It wasn't always this way. Until the late 1990's marketing and promoting a practice was as easy buying space in newspapers and periodicals or on TV, and doing some smart networking to build trust and lasting relationships. That was it. That was the magic bullet.

But in today's market there's no such thing as a magic bullet.

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinApril 28, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practice, #mediate, social mediaComment

I rather like the new normal.

Although I do miss the first two versions of conferences and meetings, they were expensive, complicated and sometimes difficult processes. This new normal has its own challenges for sure, but if new effort is required, we have the chance to do what we’ve always done in the resolution industry, which is figure out what works and to commit to it.

Marketing ADR, Marketing Arbitration, Marketing Mediation, ODRNatalie Armstrong-MotinApril 23, 2020marketing arbitration, marketing mediation, marketing ADR, ODR, #mediate, #arbitrate, #ADR, marketing mediation practiceComment

How to Make Money from Pro-Bono Cases

Volunteering can be a great way to gain experience, lighten the load on your local court docket, help people who really need help, and meet turn potential clients into prospective clients and then into paying clients. But don’t let volunteering distract you from doing what you know you need to do – build your practice. Be a businessperson first. Be a business person who happens to specialize in ADR, but be a smart businessperson.

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinApril 20, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practice, #mediate Comment

The Best Way for Mediators and Arbitrators to Communicate With Clients During the Coronavirus Crisis

As mediators and arbitrators we talk a lot about having empathy—for each other, for our community, and for our clients. As you contemplate the best way to communicate with your clients and as we collectively navigate this crisis, I’ve put together a few notes on displaying empathy during this time and how to effectively and appropriately get your message across.

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinMarch 28, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practice, covid19, coronavirusComment

You’re Just 3 Easy Steps to Becoming the Go-To ADR Professional

3 Easy Steps to Making Your ADR Practice Successful

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinMarch 19, 2020marketing arbitration, marketing mediation, marketing mediation practice, marketing ADR, #mediate, #arbitrate, #ADRComment

5 Ways to Make Your Practice Stand Out

The marketplace for ADR services is far more competitive now than when I first opened my own business in a tiny office in Santa Monica, CA more than 25 years ago. Personally, I like it that way. I enjoy competition and find that it drives me to do better. Board games, sports, puzzle solving, and entrepreneurship have always been fun to me. I also think it’s good for our industry. Having an open marketplace and healthy competition means that our clients have access to many truly great providers. But with more and more professionals entering the resolution industry it’s now more important than ever before that you make your services and your practice stand head and shoulders above the rest.

Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinMarch 17, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practiceComment

10 Easy Tips on How to Grow Your Mediation or Arbitration Practice

How to grow your mediation or arbitration practice

Marketing Mediation, Marketing Arbitration, Marketing ADRNatalie Armstrong-MotinMarch 17, 2020marketing arbitration, marketing mediation, marketing ADR, marketing mediation practiceComment

10 Essentials for Looking and Doing Your Best in Video Conference Calls

With so many of us in the legal and resolution industries now working from home offices I thought this would be the perfect time to help you put your best face forward on all the video conference calls and ODR hearings that you’ll be conducting.

Here are some quick tips to help you make the most of your video conferences, mediations and arbitrations, and prepare you for your close up.

Marketing Mediation, Marketing Arbitration, Marketing ADRNatalie Armstrong-MotinMarch 14, 2020marketing arbitration, marketing mediation, marketing mediation practice, marketing ADR, online dispute resolution, ODR Comments

CONVENING AND MARKETING

Are you entering a mediation and not sure what to expect? This little workbook gives you the tools and insight into your conflict and prepares for approaching mediation with some clarity and vision.

Marketing Mediation, pre-mediation, mediation booksNatalie Armstrong-MotinFebruary 28, 2020pre-mediation, #mediate, marketing mediation practice, mediation booksComment

4 Steps to Optimize Your Marketing For A New Decade

Direct Marketing, Marketing Arbitration, Marketing Mediation, Marketing ADRNatalie Armstrong-MotinFebruary 26, 2020Marketing Resolutionmarketing mediation, marketing arbitration, marketing ADR, marketing mediation practiceComment

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