Making Marketing Authentic

Most people who get into mediation or other ADR services don’t do it because they love to market their services. For many of us, marketing has a pejorative feel to it; marketing feels unprofessional for a professional service industry. Yet, because so much of the public is unfamiliar with the types of services that ADR practitioners offer, and with less support from litigation attorneys than we’d like, we need to find an authentic, comfortable way to market our services and mediation programs.

Written by Diana Mercer

Are You Ready?

Unless you’re already exceptionally well positioned, getting business coming to you will take time. How long it will take depends on how ready you are. You might find that you’re ready immediately. Conversely you might find that you have several weeks or months to get yourself and your practice in a position to begin attracting clients. If you rush into trying to get business without positioning yourself solidly, you’ll just have to go back later and redevelop your practice into a better position.

I rather like the new normal.

Although I do miss the first two versions of conferences and meetings, they were expensive, complicated and sometimes difficult processes. This new normal has its own challenges for sure, but if new effort is required, we have the chance to do what we’ve always done in the resolution industry, which is figure out what works and to commit to it.