You’re Just 3 Easy Steps to Becoming the Go-To ADR Professional

In order to build up your reputation and create more visibility, it’s imperative to know and understand your prospective clients. If you do you will be able to craft messages that resonate and that create the necessary dialogue for true engagement.

One of the most common mistakes I see mediators and arbitrators make on their websites and social media platforms is that they focus on themselves rather than their clients.   This is an easy fix.   

1.     Make a list of the prospective clients that want to reach and the best way(s) to reach out to them.  They might like face-to-face networking, direct email, social media contact, videos, podcasts, etc.  In what medium(s) will your messages be most effective and efficient?  Wherever they congregate, in whatever way --- you need to be there.  Expecting clients to come to you is unreasonable. 

2.     Next you need to make it clear that you truly understand what your clients’ issues are.  Make a list of their primary, secondary and tertiary concerns, issues, or problems.  Next to each line item write up a short explanation of how each can be addressed and potentially resolved when they hire you. 

3.  Utilizing the list of concerns and the possible solutions verify your assumptions when you have the face-to-face opportunities with your prospective clients.  They’ll tell you if you’ve got it right or need to refine your ideas.  With a newly refined list of problems and solutions, write articles, record video or podcast messages, create a training, or provide a speech in which you address each scenario.  Using client-preferred mediums you’ll see a very positive cumulative effect of your efforts over a relatively short amount of time. 

If you need help with any of these 3 activities, please don’t hesitate to contact us and we’ll help you design the right system to help you reach your goals.