Are You Ready? Number 5 in a series of 6


In order to effectively create mindshare and maintain mindshare with prospects and clients you need to establish a year-long plan of communication and campaigning.

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Are You Ready? Number 2 in a Series of 6


As you recall, in last week's blog I provided a six-item checklist to help you determine how well positioned you are to get word-of-mouth and mindshare marketing working for you.  Last week I discussed the importance of building a unique brand.  Today, I address the commitment needed to develop a one-of-a-kind practice.  Specifically, I examine the second …

FOUR BASIC DIRECT-MARKETING SKILLS


  According to Jay Conrad Levinson, the guru of guerrilla marketing, there are four basic direct-marketing skills that all marketers must know.   1.      “The skill to write captivating opening lines.  Recognize the crucial importance of the first line of copy, indeed, the whole first paragraph.  If they don’t invite your readers to read on, …

Some Questions (And their answers)


Here's a question that might actually be your answer. Next time you're working on your practice-building strategy, ask yourself this: If I ran a competing practice, how would I beat mine? Which weakness would I attack? What would I do to distinguish my new practice from my current practice? Then --- eliminate that weakness from …