Are You Ready? Number 1 in a Series of 6


To have business beat a path to your door, you need some quality that sets you apart from others in the field.

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FOUR BASIC DIRECT-MARKETING SKILLS


  According to Jay Conrad Levinson, the guru of guerrilla marketing, there are four basic direct-marketing skills that all marketers must know.   1.      “The skill to write captivating opening lines.  Recognize the crucial importance of the first line of copy, indeed, the whole first paragraph.  If they don’t invite your readers to read on, …

Some Questions (And their answers)


Here's a question that might actually be your answer. Next time you're working on your practice-building strategy, ask yourself this: If I ran a competing practice, how would I beat mine? Which weakness would I attack? What would I do to distinguish my new practice from my current practice? Then --- eliminate that weakness from …

Promoting through Public Speaking


One of the most obvious and most effective ways to promote your practice is through public speaking. It puts you directly in front of your target market and establishes you as a credible authority on your topic ... IF you're a good public speaker that is. If you need to polish your public speaking, one …

Before, During and After


Before advertising mediators had word of mouth. Our services were talked about, referrals made, and our services purchased. The best mediators had the best reputations and busiest practices. During advertising it's pretty simple - if you advertise and market directly to consumers your sales go up. A partnership with an appropriate PR and Marketing firm …