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Posts tagged #ADR
Making Marketing Authentic
Making Marketing Authentic

Most people who get into mediation or other ADR services don’t do it because they love to market their services. For many of us, marketing has a pejorative feel to it; marketing feels unprofessional for a professional service industry. Yet, because so much of the public is unfamiliar with the types of services that ADR practitioners offer, and with less support from litigation attorneys than we’d like, we need to find an authentic, comfortable way to market our services and mediation programs.

Written by Diana Mercer

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ADR, Direct Marketing, Marketing ADR, Marketing Arbitration, Marketing MediationNatalie Armstrong-MotinMarketing Strategy, marketing arbitration, marketing mediation, marketing resolution, marketing ADR, marketing mediation practice, mediation books, #arbitrate, #ADRComment
I rather like the new normal.
I rather like the new normal.

Although I do miss the first two versions of conferences and meetings, they were expensive, complicated and sometimes difficult processes. This new normal has its own challenges for sure, but if new effort is required, we have the chance to do what we’ve always done in the resolution industry, which is figure out what works and to commit to it.

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Marketing ADR, Marketing Arbitration, Marketing Mediation, ODRNatalie Armstrong-Motinmarketing arbitration, marketing mediation, marketing ADR, ODR, #mediate, #arbitrate, #ADR, marketing mediation practiceComment