Most people who get into mediation or other ADR services don’t do it because they love to market their services. For many of us, marketing has a pejorative feel to it; marketing feels unprofessional for a professional service industry. Yet, because so much of the public is unfamiliar with the types of services that ADR practitioners offer, and with less support from litigation attorneys than we’d like, we need to find an authentic, comfortable way to market our services and mediation programs.
Written by Diana Mercer
Read More