Most people who get into mediation or other ADR services don’t do it because they love to market their services. For many of us, marketing has a pejorative feel to it; marketing feels unprofessional for a professional service industry. Yet, because so much of the public is unfamiliar with the types of services that ADR practitioners offer, and with less support from litigation attorneys than we’d like, we need to find an authentic, comfortable way to market our services and mediation programs.
Written by Diana Mercer
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Two terms, use interchangeably but really shouldn’t be. Your marketing plan and your marketing strategy are two different parts of your business.
Simply put:
Your marketing strategy is what you need to achieve with your business. This will be tied to your business goals and vision.
Your marketing plan is how you are going to achieve what is set out on your marketing strategy.
Both are necessary for you to move forward with your business, and they will work in unison.
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