Two terms, use interchangeably but really shouldn’t be. Your marketing plan and your marketing strategy are two different parts of your business.
Simply put:
Your marketing strategy is what you need to achieve with your business. This will be tied to your business goals and vision.
Your marketing plan is how you are going to achieve what is set out on your marketing strategy.
Both are necessary for you to move forward with your business, and they will work in unison.
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