Marketing Mediators and Arbitrators Worldwide Since 1995
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Marketing Articles for Mediators and Arbitrators

A Few Minutes a Day

As mediators we know that professional personal interaction is imperative. As marketers, that same interaction shouldn't be overlooked.

As a professional resolutionist your time is probably pretty full. It can be difficult to add additional time-consuming tactics to an already demanding schedule.


So rather than overloading your schedule with a lot of frantic items for your already busy daily to-do list, try this tact instead: Personally contact at least one previous client every day with no other motive except to find out if they were happy with your service and ask if there's anything else you can help them with.

For the vast majority of your clients, this can be handled with a telephone call, and on the average should not take you more than five to ten minutes. Even the busiest of my clients can dedicate a few minutes per day. A five- or ten-minute personal marketing foray is a modest demand on your time and great investment in your practice. And if you're thinking this activity can be replaced by a text or email please reconsider.  In a world of technology you can make yourself stand out by having an actual conversation over a cup of coffee, on the phone, or via video conference.