Top 4 Branding Tips for Mediation Practices

When it comes to resolving conflicts and disputes, mediation can be a powerful tool. In fact, it has a high success rate, and studies show that up to 89% of disputes are resolved this way. 

If you have a mediation or arbitration business - or are planning to start one in the coming years - one of the most important aspects is branding, as this is what will build your client base. 

If you’re not really sure how to begin with this, here are some tips for building your brand: 

1. Clearly define your services 

As there are various types of mediation services designed to resolve different disputes, it’s important to define the services you will be providing and who you plan to help. 

Mediation is primarily focused on the clients. So you need to think about who they are, what they do for a living, what kind of process they would be looking for, and other questions. 

You also need to consider the demographics and psychographics of your clients. Demographics are key facts about them, such as location and age; psychographics includes their interests and problems. This information will help you make decisions about branding and marketing. 

Additionally, you should do some research on your competitors to see what they’re offering. If they have the same target market, you need to create a unique value proposition that differentiates you from them and shows your clients why you can offer them more. 

2. Create a professional brand 

With any business, it’s important to establish a trustworthy brand. But, with mediation, the stakes are often higher, so you need to create a brand image that’s highly professional. 

Your clients need to trust you absolutely, and all your branding should be designed with this in mind. All areas of your business should be aligned with your core values and your services. 

If you plan to market your services online, the first step is to build a website, which needs to include key information about your business and what you offer. Additionally, if you can, you should add your credentials, as well as reviews and testimonials of your previous clients. 

You can hire a website designer to do this. Or, alternatively, you can use a website builder like Squarespace or WordPress, which provides free templates and other tools to create a suitable website. 

On your main web page, you should also include a company logo that’s recognizable to build a brand identity. If you don’t have a logo, you can make one using an online tool like Canva.com or LogoCreator. 

3. Connect with potential clients 

Once you’ve established a target client and set up an online presence, you need to start finding potential clients and reaching out to them. 

Most importantly, make sure you identify how your clients would like to communicate with you. For example, some people might prefer to network face to face, whilst others might prefer to engage on social media, over the phone, or by email. 

Doing this can help you connect with clients in a way that’s appropriate for them, and it improves their experience of your business. 

4. Focus on building relationships 

Last but not least, a mediation business requires a high level of customer service. Rather than focusing on selling your services, you should always aim to build rapport and nurture relationships with both new and existing clients. 

By doing this, you can leverage your relationships through referrals and testimonials, which is key to growing your business. You should also make your services as personal as you can, as this will improve the response you get and grow your client base. 

Written by Darin Sanchez