Mediators As YouTubers .. Should You Have a YouTube Channel?

YouTube can be a valuable marketing tool, whether you’re demonstrating your expertise or creating industry-related educational videos.

The decision of whether to embark on that journey definitely depends on your practice and target audience. However, it also depends on your lifestyle and interests. In this video, we’ll go into why you should and shouldn’t start a YouTube channel for promoting your practice. We’ll first discuss the pros:

1. The first pro of starting a Youtube channel is the potential to grow your online presence. If you’re able to gain a significant subscriber count, and these people watch your videos routinely, more people are going to know who you are. For some people, this can be great to help grow a potential client base.

2. Another pro of a YouTube channel is that it can be a valuable educational tool, and it can help promote public knowledge and understanding of the resolution industry. The potential benefits are two-fold:

a. First, it can help you showcase your expertise in the industry and build trust with viewers.

b. Second, it can help people without legal backgrounds navigate their options when seeking dispute resolution services. It can also help promote alternative dispute resolution services, which can help promote public awareness because some people may not immediately think of these. By creating educational content within an appropriate scope, you’re able to help empower individuals to make informed decisions.

3. Next, depending on how large your channel grows, YouTube could be an additional source of modest income. Content creators with monetized YouTube channels enabling ads on their videos can make ad revenue when people watch their videos, even without taking sponsorship deals or promoting affiliate links.

4. Finally, many people just find happiness and enjoyment in being a YouTube content creator. You may even choose to keep your YouTube channel entirely separate from the brand of your practice, which can also be very fulfilling. It’s all about what you enjoy. The same goes for the opposite; if you really find the process of creating YouTube content daunting, either outsource things like editing or just don’t do it! It’s not worth the potential benefits if you truly dislike doing it.

Now that we’ve discussed the positives, it’s important to shine a light on some of the reasons that prevent people from starting a YouTube channel.

1. First, creating YouTube content and even just getting started can be quite time-consuming. This is especially true if you do your own research and editing, which many people do when starting out. There’s also a learning curve, so it’ll take even more time in the beginning, particularly if you don’t have a technical background. Even if you do choose to outsource editing and research, preparing videos and coming up with ideas can be time-consuming. This can take time away from things that may matter more to you, and if you don’t have a lot of time to allocate, it may not be ideal for you.

2. Next, there’s also a high upfront cost. Prices for filming equipment vary a lot, and it can be expensive depending on what you use. If you choose to hire people to help with research, video preparation, and editing, that cost can add up quickly.

3. Finally, like I said earlier, if you don’t enjoy it, it’s not worth it.

Now that you’ve considered these pros and cons, you’ll hopefully have a clearer idea of whether a YouTube channel would be valuable to add to your marketing strategy. Stay tuned for upcoming videos to see more about getting it started.