How Mediators Can Set Up A Beautiful Instagram Profile

Instagram can be a powerful tool for promoting your practice, but it takes time and effort to build a successful page. By having a plan and a well-thought-out approach to your client-focused profile, you can create a business Instagram page that can help you connect with potential clients and enhance your marketing strategy.

In a previous article, we covered how to map out your target audience and how to choose social media platforms based on those demographics. Check out this video for a more in-depth explanation of how to do this.

So, over 1.22 billion people around the world use Instagram monthly, and it seems to still be growing steadily. Here’s a quick summary of the key demographic facts we discussed:

1. Instagram has a pretty even gender distribution, but there is a slightly higher population of male-identifying users than female-identifying users

2. Most people on Instagram are under 34 years of age, and 31.7% of the total Instagram user base is between 25 and 34 years of age.

3. Instagram is a globally used platform, and about 87% percent of Instagram users live outside of the united states.

4. Instagram has 58% more engagement per follower than Facebook, so the people that do see your page are statistically more likely to engage with it.

Needless to say, Instagram has the potential to be a massive asset given its steady growth history and potential, high engagement rates, high count of monthly active users, and strong global outreach. If your target audience includes people within younger age groups, it could be a very valuable asset to marketing your resolution practice.

If this sounds like a good platform for your brand and your practice, keep watching. We’ll be discussing how to plan out a consistent image and how to build a business Instagram page. Once you’ve got this figured out, you’ll have a strong starting point for building effective, impactful content and growing your audience.

The first step in planning out a consistent image is identifying the character and the image that you want to portray through your social media marketing. Chances are, for a resolution practice, you want to appear trustworthy, communicative, and logical. Within these parameters, though, there’s a lot of room to tailor your page to represent you as a person. Ask yourself what you want to represent. Do you want to appear more down-to-earth and casual, or do you want to keep everything more formal? What personality do you want to put out? Take notes of this, because it’ll help determine how you curate your image and content.

To add to this, think about what color scheme you want to use for your profile. Keeping a consistent color palette of a few different colors or different shades of one color can not only help things look organized, but colors can actually help evoke positive memories in viewers. Cool blue colors, for example, are perceived as trustworthy, dependable, and secure. Green may be associated with calmness, health, and serenity. Red, on the other hand, might not be a great choice because it can be associated with aggression or danger, which is probably not what you want to portray in your marketing strategy.

Next, think about how you want your writing style to be. You’ll probably want to keep this consistent with other social media platforms. As a side note, when you start creating your first pieces of Instagram content, writing templates can be helpful for keeping everything consistent and simplifying your social media process.

Once you have these established, you can start creating your profile. You need to first create a personal Instagram profile, and you can adjust it in your settings to be a business page. This will help your profile be promoted to the right audiences. Let’s focus on four key aspects of creating a business profile: your username, profile photo, business category, and biography.

1. Let’s start with your username. This is probably going to be straightforward; you can’t go wrong with writing your personal business name if you have one, or you can always list your name followed by your type of resolution. For example, “John Doe mediation”. This is the first thing that people will see, so make sure it’s self-explanatory.

2. Next, your profile photo. There are two approaches you could take. If your individual, self-owned practice has a brand name and logo, you could put this as your profile photo. Alternatively, you can use your professional headshot as your profile photo. For more tips on how to capture a high-quality, impactful professional headshot, check out (video link https://youtu.be/CJpC__VVcWc)

Two important components to this, however, are that:

a) It should match your color scheme in some way. For example, if your color scheme is blue, you’ll want to either have a blue shirt on, have a blue background, or just have it somewhere in the image.

b) It should also be a square image, not just a rectangle. This will help it show up clearly on your page.

3. Next, you’ll want to categorize your business into one of Instagram’s business categories. You can do this when you’re setting up your business account. Search through the categories that Instagram has available and choose one if it aligns with what you do. This is actually required for setting up a business account, so if none of them align with what you do specifically, you can always choose a more general term.

4. Finally, you’ll want to write your Instagram biography. Instagram leaves a 150-character limit for your biography, so you’ll want to write something short, simple, and impactful. This is definitely an area where you can get creative, so it might help to write down a bunch of options and choose the one you like best.

However, with this, you’ll probably want to keep everything professional-sounding and make sure you’re writing something that will speak to viewers and potential clients. Make sure this, in a way, answers what you do and how you can help your target audience. You’ll also have options to link your email and a website. Make sure you take advantage of these, as people can access your other information and contact you straight from the platform. Simplifying this process can help your target audience follow through on their interest.

By following these steps, establishing your image, and setting up a cohesive, engaging Instagram business page, you’ll be set up for success in marketing your practice through Instagram. Stay tuned for upcoming videos to see how you can get started creating content on this platform, as well as how to leverage its assets to efficiently promote your brand and practice.

References:

https://forwardpush.com/blog/essential-guide-to-instagram-for-lawyers/

https://www.entrepreneur.com/growing-a-business/business-branding-by-color/175428

https://influencermarketinghub.com/instagram-aesthetic/