Blogging - Quick Tips

Blogging - Quick Tips

 • Write conversationally and with personality. This is a blog, not a legal alert or article.

• Write on general news and apply it to your niche. If a hurricane is hitting the East Coast, write about the insurance claims to come or the construction mediations that will result.

• Avoid long block paragraphs. People scan on the web. Use short paragraphs (one to three sentences) and use bullets where you can.

• Block-quote sources. Use subheads to break up sections. Don’t worry about exact word count, but a post as brief as 400 to 500 words can be sufficient. Full blown articles can be posted on LinkedIn Articles.

• Use images for every post. They show personality, reinforce your brand ID, and posts with larger images at the top are more likely to be shared on social networks like Facebook or LinkedIn.

• Keep your titles short but descriptive.  Titles determine how your posts get indexed on Google and how they are displayed in RSS readers. Short and engaging titles get shared most on social media

If you need help setting up your blog let me know.  I can help develop a system for cataloging idea topics, finding images, publishing calendars, and more.