Sell the Service, Then Sell Your Service


Premier promotional points   The secret is to know your customer. Segment your target as tightly as possible.  Determine exactly who your customers are, both demographically and psychographically.  Match your customer with your medium.  Choose only those media that reach your potential customers, and no others.  Reaching anyone else is waste.”    Robert Grede, author …

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netWORK, netWORK, netWORK


NETWORK, NETWORK, NETWORK As imperative as good customer service is, at best it only helps to reduce or eliminate bad word of mouth and might make a slight contribution to building positive word of mouth.  Just providing a better service is not enough to build a successful practice. So what does work? In a word: Networking. Networking provides …

THE TEN COMMANDMENTS OF NETWORKING A MIXER


Turning contacts into clients is the goal of networking.  Follow these simply commandments and you’ll be pleasantly surprised.   Have your networking tools with you at all times. Set a goal for the number of people you’ll meet. Act like a host, not a guest. Listen, and ask the five “W” questions: who, what, where, …

WHAT PEOPLE SAY ABOUT YOU


Trust.  It’s why people hire you.  But it takes a lot of time and money to persuade a prospect to trust you enough to give you his business. The best way to generate trust is obvious but it isn’t used very much – Testimonials.  That’s why I recommend using testimonials at every opportunity.  They’re free, …