Promo Pieces


Advertising specialties or promotional pieces are items on which you print your name or company’s name, sometimes the address, phone number, web site, or the tag line.  Some examples are ball point pens, T-shirts, bumper stickers, mouse pads, coffee mugs, etc.  These items are the equivalent of a billboard with one great exception – potential clients …

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Recession Be Damned


Since most of us have  received an engraved invitation to participate in the global recession, we should consider proper etiquette.   For one thing, we should stop spending money on fancy espresso drinks at the local coffee bar.  For another, we should consider putting off the dream vacation we promised ourselves.   Let’s batten down the hatches and chart a risk-free …

Plan for Success!


PLAN.  PLAN.  PLAN. Pilots file a flight plan – Developers require blueprints prior to building – Generals create battle plans – AND SUCCESSFUL BUSINESSES UTILIZE MARKETING PLANS, BUSINESS PLANS, AND COMMUNICATION PLANS.   Marketing plans do not need to be lengthy, complicated documents that require a decoder ring to understand.  Most ADR practices are small …

10 Things To Do Today to Get Business


Ten Things To Do Today to Get Business   Send a handwritten note. Clip and send an article of interest. Talk to a satisfied client and ask who else you might help. Send a thank-you gift to someone who referred you (if appropriate) Give your business card to someone. Send a letter to the editor …

PROCRASTINATE?!? NOT ME, NOT EVER ….


We all procrastinate. I do. I procrastinated about buying a pair of dress shoes that fit me better.  I’ve continued to procrastinate for about 3 months now while continuing to wear the ill-fitting shoes. Right now I'm procrastinating about calling the podiatrist. My feet have been hurting lately. But I start to imagine all the machinations I'll have to …

For Immediate Release: Writing Press Releases


How To Write an Attention-Grabbing Press Release!   Have you ever needed to write an effective press release and wondered where to begin?  Read dear Subscriber and the simple steps to news coverage will be revealed…. As with most projects you need to start with a checklist.  Here’s mine. => Press Release Checklist Step 1 …

Sell the Service, Then Sell Your Service


Premier promotional points   The secret is to know your customer. Segment your target as tightly as possible.  Determine exactly who your customers are, both demographically and psychographically.  Match your customer with your medium.  Choose only those media that reach your potential customers, and no others.  Reaching anyone else is waste.”    Robert Grede, author …