6 Ways Others Can Promote Your Business


When people ask if they can help you, be prepared to say yes with these simple strategies. How many times have friends, family and associates said "If there's anything I can do to help you, let me know"? How often have you said "Well, now that you mention it, there are a few things you …

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Your Marketing Check Up


Time for your annual marketing check up. Use the short survey of Robert Middleton's below to assess your practice development health. Give yourself from 1 to 5 points on each statement. A perfect score is 125 points. Positioning Solution. I have a clearly articulated solution statement for my business (Audio Logo) that tells what problems …

Are You Making Any of These 10 Deadly Small Business Mistakes?


These traps/mistakes are common to many entrepreneurs and small business owners: 1. Getting Wedded To an Idea And Sticking With It Too Long. Don't marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success. 2. No Marketing Plan. A marketing plan creates …

Three Ways To Grow Your Practice (or How to Make More Money)


  A confession: I have a reading disorder. A serious vice that requires between 2 and 5 books each week to be satiated.  I am a bookstore owner's fantasy and my library's least profit-producing cardholder. On that note - while in my favorite bookstore, perusing the business section, I began to count the number of …

The Words You Choose


Quick Tips:  When writing content for any promotional piece remember to use words that Have a Benefit Orientation Are Positive Are Active as Opposed to Passive Are Clear Are Brief Have a Visceral effect   Writing copy (or content) is all about persuading and motivating your reader.  In order to persuade and motivate your reader you will …

The Fine Art Of Networking


Most of us think of networking more as an art form than a product of science.  We tend to think that only those with heightened social skills will ever reap the joys of networking. Not so. Networking isn’t just smiling, mixing, and mingling.  You can be just as effective by taking a position on a committee or …