MOTHER KNOWS BEST


As I write this week's Marketing Monday, it is Mother's Day in the United States. It's a day for us to appreciate the love, wisdom, discipline, encouragement, and examples given us by our mothers. I am lucky in life that my own mother is an outstanding example of humanity. Probably very much like yours. I …

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You’re Marketing Check Up


Time for your annual marketing check up. Use the short survey of Robert Middleton's below to assess your practice development health. Give yourself from 1 to 5 points on each statement. A perfect score is 125 points. Positioning Solution. I have a clearly articulated solution statement for my business (Audio Logo) that tells what problems …

Are You Making Any of These 10 Deadly Small Business Mistakes?


These traps/mistakes are common to many entrepreneurs and small business owners: 1. Getting Wedded To an Idea And Sticking With It Too Long. Don't marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success. 2. No Marketing Plan. A marketing plan creates …

Three Ways To Grow Your Practice (or How to Make More Money)


  A confession: I have a reading disorder. A serious vice that requires between 2 and 5 books each week to be satiated.  I am a bookstore owner's fantasy and my library's least profit-producing cardholder. On that note - while in my favorite bookstore, perusing the business section, I began to count the number of …

The Words You Choose


Quick Tips:  When writing content for any promotional piece remember to use words that Have a Benefit Orientation Are Positive Are Active as Opposed to Passive Are Clear Are Brief Have a Visceral effect   Writing copy (or content) is all about persuading and motivating your reader.  In order to persuade and motivate your reader you will …