Wonder!


  At an international conference of ADR consumers a while ago I overheard one gentleman say to another "Mediation is the greatest thing since sliced bread"! Well, here's the thing about sliced bread. It was invented by Otto Frederick Rohwedder in 1912. A simple yet brilliant idea: a machine that could take a loaf of …

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Promoting through Public Speaking


One of the most obvious and most effective ways to promote your practice is through public speaking. It puts you directly in front of your target market and establishes you as a credible authority on your topic ... IF you're a good public speaker that is. If you need to polish your public speaking, one …

Before, During and After


Before advertising mediators had word of mouth. Our services were talked about, referrals made, and our services purchased. The best mediators had the best reputations and busiest practices. During advertising it's pretty simple - if you advertise and market directly to consumers your sales go up. A partnership with an appropriate PR and Marketing firm …

The Personal Touch


One of the most rewarding things about being an entrepreneur and a mediator is how you personally identify with your company. Since most of us are solo-practitioners we tend to feel tremendous pride in our practice creation. However, too frequently practitioners treat their practices in an officious and overformal way. Instead try treating your small …

Getting from “Me” to “You”


Perform this experiment on your printed and internet marketing material. Circle and count the references to "I," "me," "our," and any other words that refer to you. Now circle and count the references to your target customers. The ratio of self-references to references about your prospective clients will reveal at a glance how self-absorbed or …

A Few Minutes a Day


As mediators we know that personal interaction is imperative. As marketers, that same interaction shouldn't be overlooked. As a professional resolutionist your time is probably pretty full. It can be difficult to add additional time-consuming tactics to an already demanding schedule. So rather than overloading your schedule with a lot of frantic items for your …

How to Show Your Clients Appreciation And Mean It


The fastest way to lose customers is to take them for granted. And worse yet,  it is their perception of being valuable that counts, not whether you really take them for granted or not. Ultimately there is only one way you can control what they think of you. That is to treat them better than …

Be Consistent and Persistent


One of the fatal flaws of marketing is that when business is brisk, many mediators tend to slow down their marketing efforts. Then when business slows down, these mediators feel the urgency to redouble their promotional efforts. This is a bit like applying the brakes as you climb a hill, then accelerating on the way …