More “Free” Advice


It is hard to imagine that the word 'free' can be overused. Most practitioners in fact are under the impression that it costs you nothing to use it and it almost always has a positive effect on the person who reads or hears it. In fact, 'free' to your clients can cost you a bundle …

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Marketing the Edge


Let's face it - there are lots of mediators for our consumers to choose from. And although there may many reasons you think someone should choose you instead of your competition, these differences must be brought to the clients' attention. We call these your competitive advantages. These advantages might be something like location, price, specific …

11 BROCHURE MISTAKES TO AVOID


  A brochure is often a secondary tool in a marketing arsenal (after a website). It's the all-purpose vehicle you can use for any occasion. But many of us don't make effective use of a brochure and leave out important elements. Here are costly brochure mistakes to avoid. MISTAKE #1: The brochure doesn't contain all …

You’re Marketing Check Up


Time for your annual marketing check up. Use the short survey of Robert Middleton's below to assess your practice development health. Give yourself from 1 to 5 points on each statement. A perfect score is 125 points. Positioning Solution. I have a clearly articulated solution statement for my business (Audio Logo) that tells what problems …