Making Marketing Authentic

Developing your signature style and discovering your own identity as a mediator are the key elements to begin your marketing.  After that, marketing falls into two categories, one of which works and one of which doesn’t:  spending lots of money (doesn’t work) and spending lots of time (works really well).  Chronologically, you also divide your time into two categories:  finding new prospective clients and making sure they become actual clients.  This article will cover how to be yourself while marketing and how to choose marketing techniques that will work for you and your practice.

Are You Ready? Number 2 in a Series of 6

As you recall, in last week's blog I provided a six-item checklist to help you determine how well positioned you are to get word-of-mouth and mindshare marketing working for you.  Last week I discussed the importance of building a unique brand.  Today, I address the commitment needed to develop a one-of-a-kind practice.  Specifically, I examine the second …

FOUR BASIC DIRECT-MARKETING SKILLS

  According to Jay Conrad Levinson, the guru of guerrilla marketing, there are four basic direct-marketing skills that all marketers must know.   1.      “The skill to write captivating opening lines.  Recognize the crucial importance of the first line of copy, indeed, the whole first paragraph.  If they don’t invite your readers to read on, …