Developing your signature style and discovering your own identity as a mediator are the key elements to begin your marketing. After that, marketing falls into two categories, one of which works and one of which doesn’t: spending lots of money (doesn’t work) and spending lots of time (works really well). Chronologically, you also divide your time into two categories: finding new prospective clients and making sure they become actual clients. This article will cover how to be yourself while marketing and how to choose marketing techniques that will work for you and your practice.
For the last five weeks we’ve been providing you a checklist of marketing activities and strategic decisions that should lead you down the mindshare path. Were you as ready as you thought?
In order to effectively create mindshare and maintain mindshare with prospects and clients you need to establish a year-long plan of communication and campaigning.
A clear definition of the benefits your practice has to offer are imperative. Each provider and each practice is, or should be, unique.
This issue is about developing a niche that capitalizes on your background and expertise instead of creating a practice that looks just like all the others.
As you recall, in last week's blog I provided a six-item checklist to help you determine how well positioned you are to get word-of-mouth and mindshare marketing working for you. Last week I discussed the importance of building a unique brand. Today, I address the commitment needed to develop a one-of-a-kind practice. Specifically, I examine the second …
To have business beat a path to your door, you need some quality that sets you apart from others in the field.
Unless you’re already exceptionally well positioned, getting business coming to you will take time. How long it will take depends on how ready you are.
According to Jay Conrad Levinson, the guru of guerrilla marketing, there are four basic direct-marketing skills that all marketers must know. 1. “The skill to write captivating opening lines. Recognize the crucial importance of the first line of copy, indeed, the whole first paragraph. If they don’t invite your readers to read on, …