YouTube has become one of the most popular platforms for sharing information, ideas, and entertainment with the world. If you’re using a Youtube channel to market your resolution practice and improve your outreach, this could be valuable. Creating a YouTube channel can be a great way to share your knowledge and expertise with a wider audience. This, in turn, can help increase awareness of relevant topics within the resolution space and empower your audience to make educated decisions.

Creating a YouTube channel can also be a great way to network and connect with others in the- industry. Whether you want to embark on the journey of creating a youtube channel depends on your practice, your lifestyle, and your interests. Some people may find it to be very rewarding, but others feel as though it’s not worth the time commitment. In a previous article, we discussed the pros and cons of setting up a youtube channel in more detail. Check it out if you’re curious to learn more.

Once you’ve made that decision, this video will help you set up your channel in a way that will set you up for success with future content. We’ll first discuss establishing a brand, then we’ll go more into the set-up processes. Stay tuned, and let’s get into it.

Brand

1. The first step in creating a YouTube channel is to define your target audience. Who do you want to reach with your videos? Are you targeting other resolution professionals and legal professionals, or are you looking to educate the general public on dispute resolution?

2. Once you’ve mapped this out, you’ll want to define your niche. This means identifying the specific area of resolution that you specialize in, such as commercial, construction, labor, etc. When you start creating content, you’ll want it to mainly align with your niche, so your target audience gets consistent content from your channel. Note that you can obviously alter your niche as you progress and grow your channel, but it can be a helpful initial guideline.

Defining your target audience and your niche will help you to create content that is relevant to your target audience. It will also help you to establish yourself as an expert in your field, which can be a great way to attract new clients.

3. Once you have this figured out, it's time to choose a name for your YouTube channel. Ideally, your channel name should be descriptive and easy to remember, but also representative of your brand and content. You should also create branding for your channel, such as a logo or banner image, to give your channel a professional and cohesive look. If you can, try and match this up with your existing social media platforms. It’ll help everything within your social media image look consistent across all channels.

4. Finally, you’ll want to choose a profile picture. Generally, a good idea would be a professional headshot or the portrait you use on your other social media platforms. Above all else, with establishing a brand, there are technically no hard and fast rules, and within reason, obviously don’t make anything very unprofessional or inappropriate. But it’s your channel, so feel free to use some creativity and make your channel something that represents you. At the end of the day, you want your Youtube channel to make a positive impact and be something you’re proud to share with others.

Setting up your channel:

1. Now that we’ve figured out the target audience and established your brand, it’s time to put it into action. To create a YouTube channel, you'll need a Google account. If you don't already have one, you can create one for free. Once you have a Google account, go to YouTube.com and click on the "Sign In" button in the top right corner. Then, click on the "Create a channel" button and follow the prompts to set up your channel. You’ll use the same branding components and media we discussed previously.

2. Next, you’ll want to set up your channel trailer. Your channel trailer is a short video that introduces viewers to your channel and gives them a taste of what they can expect from your content. Your audience will see it if they click on your Youtube profile page. It should be no longer than 60 seconds and should highlight your unique value proposition. For example, you might explain why you're passionate about arbitration, or discuss what your channel’s about.

Once you’ve set all of this up, you should be left with a creative, self-reflective channel and a strong base for future content. In future videos, we’ll go into creating a content plan that delivers informative, impactful, and entertaining content to your audience.