Are you ready to get business to come to you instead of having to spend your time drumming it up. Odds are that you’re eager to get word-of-mouth and mindshare marketing working for you.
But are you ready to do what it takes to get it?
Last week I addressed the commitment required to becoming a successful provider.
This issue is about developing a niche that capitalizes on your background and expertise instead of creating a practice that looks just like all the others.
When you begin to think about who will hire you, you should automatically think about those folks with whom you’ve already done business. They already know, like and trust you. They also know that you are knowledgeable in their industry. Your knowledge of their industry is probably due to the fact that it is your industry as well.
Your background and expertise in an industry should lead you directly to your niche. For example – if you’ve spent your career as an architect then obviously the construction industry and it’s legal representatives are your target markets. Your practice position may be that you specialize in hearing cares that deal only with high-end, custom homes. That is your niche.
By building and nurturing a niche practice you build on the specific experience you have already worked so hard to obtain. Chances are that your career experience can easily be transferred into some type of niche for your ADR practice. Be careful not to limit yourself too much in developing a niche. You’ve taken it too far if your niche is to provide conflict resolution processes to Ethiopian immigrants living in Nome Alaska who don’t belong to the union of airline employees. You’ll starve.
Create a niche that builds on your background, is focused within your target market, and that can sustain your practice.
If you have any questions about niche marketing, just give us call to schedule a free, one-hour consultation.