This issue is about developing a niche that capitalizes on your background and expertise instead of creating a practice that looks just like all the others.
As you recall, in last week's blog I provided a six-item checklist to help you determine how well positioned you are to get word-of-mouth and mindshare marketing working for you. Last week I discussed the importance of building a unique brand. Today, I address the commitment needed to develop a one-of-a-kind practice. Specifically, I examine the second …
To have business beat a path to your door, you need some quality that sets you apart from others in the field.
Unless you’re already exceptionally well positioned, getting business coming to you will take time. How long it will take depends on how ready you are.