Are You Ready? Number 3 in a series of 6

This issue is about developing a niche that capitalizes on your background and expertise instead of creating a practice that looks just like all the others.


Are You Ready? Number 2 in a Series of 6

As you recall, in last week's blog I provided a six-item checklist to help you determine how well positioned you are to get word-of-mouth and mindshare marketing working for you.  Last week I discussed the importance of building a unique brand.  Today, I address the commitment needed to develop a one-of-a-kind practice.  Specifically, I examine the second …