Before advertising mediators had word of mouth. Our services were talked about, referrals made, and our services purchased.
The best mediators had the best reputations and busiest practices.
During advertising it’s pretty simple – if you advertise and market directly to consumers your sales go up. A partnership with an appropriate PR and Marketing firm means you can grow your company nearly as large as you can imagine.
After advertising, well, we’re back nearly where we started. But instead of your practice growing slowly and awkwardly by word of mouth alone, the power of your network combined with intelligent PR and marketing can drive your practice to great heights at rocket speed.
Striking a balance between self-promotion and professional promotion can be the defining combination for success. If you’re not a business-minded mediator find someone to help with business development. If you’re not entrepreneurial find someone who is to help create that never-ending drive for you. If you’re not a bookkeeper – outsource your books to a professional. Essentially – do what you do best (mediate) and find professionals to augment your business with their special talents.
The combination is unbeatable and the balance you create will pay for itself in more ways than just your bank account.
If you need help balancing your practice-building and marketing activities give me call and I’ll help you with your strategic needs.