It’s okay to think big. But it’s just as important to be realistic.
Don’t set yourself up for failure by seeking impossible results (like cornering the
market on divorce mediations) or setting impossible-to-measure goals
(like becoming “successful”).
Instead, set clear, achievable goals.
Examples of appropriate and achievable goals might be:
1. “I want to increase the number mediations from 1 paid case per month to 2 paid
cases per month over the next 6 months and for the increase in sales to offset any
increase in marketing expense by 50%.”
Certainly an increase in cases is worth seeking but it is equally important to know
whether any increased marketing expenses gobble up that increased profit. The second
part of the goal “offset any increase in marketing expense by 50%” demands that if you
add $100 to the marketing budget, it must generate at least $150 in new income. This
accountability requires that any new expenditure not merely generate more revenue,
but also must pay for itself, plus some.
2. “I want to gain 2 new clients per month through public speaking. This way I don’t
have to increase my marketing budget and can double my caseload.”
Public speaking is a great marketing tool. It really can build your practice. And
although you might not have to pay to speak … it still costs you. Think about all
the prep time, the travel, and the handouts. It’s all about the cost opportunity.
You might not be writing a check to marketing consultant – but your time, experience,
and contribution are certainly worth something! Don’t forget to account for them in
your acquisition analysis.
If you want to succeed, you need to set goals. Without goals you lack focus and direction. Goal setting not only allows you to take control of your practice’s direction; it also provides you a benchmark for determining whether you are actually succeeding.
To accomplish your goals you need to know how to set them. You can’t simply say, “I want” and expect it to happen. Goal setting is a process that starts with careful consideration of what you want to achieve, and ends with a lot of hard work to actually do it. In between, there are some very well-defined steps that transcend the specifics of each goal. Knowing these steps will allow you to formulate goals that you can accomplish.
The five basic rules of setting goals are:
- Set goals that motivate you
- Set SMART goals – Specific, Measureable, Attainable, Relevant, Time bound
- Set goals in writing
- Make an action plan
- Stick with it
Goal setting is so much more than just saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it the first place, your odds of success are considerably reduced. By following the five basic rules above you can set appropriate goals with confidence and enjoy the satisfaction and success that comes from achieving what you set out to do.
So, what will you decide to accomplish today?
Don’t know where to start? Contact me today and I’ll help set and reach your goals.