Going to Print


Are you considering placing an advertisement in a local or trade periodical? They can be great marketing tools if you know how to use them. Here are a couple of tips: Try to get placement on the lower half of the right hand page. Most people hold the spine of the volume in their left …

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Your Marketing Check Up


Time for your annual marketing check up. Use the short survey of Robert Middleton's below to assess your practice development health. Give yourself from 1 to 5 points on each statement. A perfect score is 125 points. Positioning Solution. I have a clearly articulated solution statement for my business (Audio Logo) that tells what problems …

Are You Making Any of These 10 Deadly Small Business Mistakes?


These traps/mistakes are common to many entrepreneurs and small business owners: 1. Getting Wedded To an Idea And Sticking With It Too Long. Don't marry a single idea. Remember, ideas are the currency of entrepreneurs. Play with many ideas and see which ones bring money and success. 2. No Marketing Plan. A marketing plan creates …

Three Ways To Grow Your Practice (or How to Make More Money)


  A confession: I have a reading disorder. A serious vice that requires between 2 and 5 books each week to be satiated.  I am a bookstore owner's fantasy and my library's least profit-producing cardholder. On that note - while in my favorite bookstore, perusing the business section, I began to count the number of …

The Words You Choose


Quick Tips:  When writing content for any promotional piece remember to use words that Have a Benefit Orientation Are Positive Are Active as Opposed to Passive Are Clear Are Brief Have a Visceral effect   Writing copy (or content) is all about persuading and motivating your reader.  In order to persuade and motivate your reader you will …