PLAN. PLAN. PLAN.
Pilots file a flight plan – Developers require blueprints prior to building – Generals create battle plans – AND SUCCESSFUL BUSINESSES UTILIZE MARKETING PLANS, BUSINESS PLANS, AND COMMUNICATION PLANS.
Marketing plans do not need to be lengthy, complicated documents that require a decoder ring to understand. Most ADR practices are small firms or sole proprietors that need a marketing plan that is simple and inexpensive to implement. Below are the bare necessities for a marketing plan. For expansion on these points call or email me and I’ll help you define them as they pertain to your individual practice.
Seven Critical Elements of Your Marketing Plan
- The benefit to consumers
- Your positioning in the marketplace: What business are you in?
- Your target market
- Your advertising strategy and positioning
- Your budget
- The tools and techniques you’ll use to reach your audience
- A month-by-month implementation timetable
THE NUMBER ONE REASON A GOOD PLAN FAILS – LACK OF COMMITMENT and CONSISTENCY.
If you have a difficult time following through on your plan (whether due to time constraints, frustration, or lack of interest or experience in marketing) email or text me and I will help you design a plan, then contact you via phone, text and e-mail on a predetermined schedule to motivate you to stay on track, help you analyze the results of your marketing, and discuss options for future phases.
Remember, if you don’t know where you’re going, how will you know when you get there?