Do you have a website?
Do you need a website?
Here’s what you should you know.
1. Your content should be 80% – 90% about your viewer, their concerns, their
fears, their issues, their position. It’s all about them and what’s in it
for them if they hire you. Speak to their problems and provide them the solution.
2. Graphics and colors should be developed based on the lowest common denominators
of your viewers’ computers’ abilities. If your target viewers are not at all Internet
savvy – don’t ask them to download files or add software to view your site. If your
viewers are older – use a larger font and use a font that is a True Type font so that
the majority of the computer systems will view the font you want them to view.
3. Keep your navigational bar clean, clear, and consistent. The same buttons
should be available in the same order on all pages.
4. Provide your contact information on every page.
5. Be careful not to provide your viewer a “back door” to your competition.
You work too hard and expend too many resources to invite viewers to leave
your site for your competitor’s site.
6. Although providing your viewer with educational articles and links about ADR –
you don’t want to overload them with information on your site – instead invite
them to contact you or to use your personal library.
7. Make changes to your site at least bi-annually and inform your clients and
prospects about these changes.
8. Be sure you watch your website statistics. Make note of the pages on which
viewers enter, leave and spend the longest amount of time. Change your site
appropriately based on these findings.
9. Use your photograph so that viewers have the advantage of a virtual introduction.
10. Keep an eye on your web hosting. You shouldn’t have to pay more than $8.00 per
month in today’s market.
11. Links are free. Any web designer that wants to charge you for links is taking advantage of you.
12. Most providers don’t need a site that exceeds 10 pages.
13. A template is fine – as long as it doesn’t look like one.
14. If you don’t know how to code your own site you can easily hire a designer to
make the changes for you. If don’t need to make changes often – don’t pay for them.
You can hire a designer to make changes at equally low rates for “change orders” as
opposed to fixed contracts. If, on the other hand, you want to make regular changes
a maintenance contract may be the route to go.
15. Unless your viewers read and speak in high Oxford English – write your content
using kitchen English. You know the language you use in casual conversation – less any slang.
The goal is to make your viewer feel comfortable and confident in your knowledge of
ADR and their dispute. Make your site as easy as possible for them to get the
information they’re looking for and to reach you once you’ve let them know that
you’re the right person for the job.