Turning contacts into clients is the goal of networking.  Follow these simply commandments and you’ll be pleasantly surprised.


  • Have your networking tools with you at all times.
  • Set a goal for the number of people you’ll meet.
  • Act like a host, not a guest.
  • Listen, and ask the five “W” questions: who, what, where, when, and why.
  • Give a lead or referral whenever possible.
  • Describe your service in sixty seconds.
  • Exchange business cards with the people you meet.
  • Spend ten minutes or less with each person you meet.
  • Write comments on the backs of the business cards you collect
  • Follow up with the people you meet.


Quoted from Ivan Misner’s “The World’s Best Known Marketing Secret”


For help with your marketing and practice-building endeavors contact Natalie J. Armstrong-Motin directly at


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